Every ordinary life story is extraordinary!

Every ordinary life story is extraordinary!

Branding Yourself With a Memoir

Write a memoir as part of your strategy to brand yourself and get more business.
Branding Yourself: the Memoir Piece
If you have your own business, marketers recommend branding yourself as the best way to establish expertise in your field. Branding yourself simply refers to controlling how you’re defined and then getting your name, and even your face, out there in front of current and potential customers. Today people rely on blogs, podcasts, Facebook, Twitter and the “dinosaur??? of branding—personal appearances.
It’s also smart to become an author. Once you’ve written a book, you have something tangible to talk about as well as a reference through which people can learn more about you. You might be able to get the press to review the book or schedule radio interviews to talk about it. Typically, your book will deal with subject matter relating to your industry. A chef writes a cookbook; a landscape architect might publish a guide to creating a beautiful yard. But to let people get to know you and want to work with you, what’s more effective than writing a memoir?
It doesn’t have to be a long book recounting your entire life story. You can be very selective about the stories from your life that you share. In fact, a smaller book makes it easy to mail out to people or show in pdf form on your website. Instead of including TMI—too much information—you can focus on topics such as what inspired you to go into your field and perhaps some of your most interesting projects. The memoir itself will set you apart from your competition!

If you have your own business, marketers recommend branding yourself as the best way to establish expertise in your field. Branding yourself simply refers to controlling how you’re defined and then getting your name, and even your face, out there in front of current and potential customers. Today people rely on blogs, podcasts, Facebook, Twitter and the “dinosaur??? of branding—personal appearances.

It’s also smart to become an author. Once you’ve written a book, you have something tangible to talk about as well as a reference through which people can learn more about you. You might be able to get the press to review the book or schedule radio interviews to talk about it. Typically, your book will deal with subject matter relating to your industry. A chef writes a cookbook; a landscape architect might publish a guide to creating a beautiful yard. But to let people get to know you and want to work with you, what’s more effective than writing a memoir?

It doesn’t have to be a long book recounting your entire life story. You can be very selective about the stories from your life that you share. In fact, a smaller book makes it easy to mail out to people or show in pdf form on your website. Instead of including TMI—too much information—you can focus on topics such as what inspired you to go into your field and perhaps some of your most interesting projects. The memoir itself will set you apart from your competition!

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Then just set up a chapter and start writing your memoir. Don’t worry about rules. There are no rules to writing your memoir; there are only trends. These trends are based on techniques and features identified in current top-selling memoirs. At best, they’re the flavor of the month. If you’re capturing your life in print for your family, for your own gratification or to inspire readers, rather than aiming to set off Hollywood screenplay bidding wars, these trends don’t even apply to you. You’ll write the memoir that suits you best, and it will be timeless, not trend-driven.There are no rules, but there are four steps:

1. Theme/framework
2. Writing
3. Editing/polishing
4. Self-publishing

You’ve researched this, too, and you’ve been shocked at the price for getting help with any one of those steps, much less all four. That’s because most memoir sites promise to commercialize your work. They’ll follow a formula based on current memoir trends, because they want to convince you that they can turn your memoir into a best-seller. These sites overwhelm you with unnecessary information not to help you, the memoir author, but to address Search Engine Optimization (SEO) algorithms so they can sell more.

That’s not what we do at Write My Memoirs. Our small community of coaches, writers and editors are every bit as skilled as any you’ll find, and we charge appropriately for their expertise and the time they’ll spend helping you craft a compelling, enjoyable read. But you won’t pay an upcharge for other websites’ commercialization, the marketing that follows, and the pages of intimidating “advice.” You can sell your book if you like—we have ISBNs available for you—but our organic process of capturing your story takes a noncommercial path.

If you want help with any or all of the four steps above, choose from our services or save money by selecting one of our packages. If you’d like to talk about what’s right for you, schedule a call. One year from now, you can be holding your published memoir in your hand. And at that point, it will be a big deal!

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