If you have your own business, marketers recommend branding yourself as the best way to establish expertise in your field. Branding yourself simply refers to controlling how you’re defined and then getting your name, and even your face, out there in front of current and potential customers. Today people rely on blogs, podcasts, Facebook, Twitter and the “dinosaur??? of branding—personal appearances.
It’s also smart to become an author. Once you’ve written a book, you have something tangible to talk about as well as a reference through which people can learn more about you. You might be able to get the press to review the book or schedule radio interviews to talk about it. Typically, your book will deal with subject matter relating to your industry. A chef writes a cookbook; a landscape architect might publish a guide to creating a beautiful yard. But to let people get to know you and want to work with you, what’s more effective than writing a memoir?
It doesn’t have to be a long book recounting your entire life story. You can be very selective about the stories from your life that you share. In fact, a smaller book makes it easy to mail out to people or show in pdf form on your website. Instead of including TMI—too much information—you can focus on topics such as what inspired you to go into your field and perhaps some of your most interesting projects. The memoir itself will set you apart from your competition!